The Grand Chamber of the European Court of Justice has today published an upheld decision referred to it from Germany, namely that pre-ticked forms for cookies on websites have been ruled incapable of legally gathering consent to track consumers.
This has a far-reaching consequence for all digital advertisers and media owners as numerous websites prefer pre-ticked cookie boxes which must be deselected by visitors. The ruling confirms that this practice does not legally gather consent.
For consent to be lawfully obtained, users must actively opt-in to have each company track them across the web.
Accordingly, a great deal of IT departments will now be instructed to make the required system changes!!